Modern email marketing for B2B companies
Simple made better — launching Relate Marketing for B2B companies
Email marketing is broken for B2B companies. This might sound like an exaggeration, but anyone who's tried to run sophisticated email campaigns for a B2B product knows what I mean.
The problem isn't that existing tools don't work—they work fine for general marketing. The problem is they were built for B2C companies sending promotional emails. B2B companies have fundamentally different needs.
We discovered this the hard way while trying to build our own marketing automation. We wanted simple things: automatically start an onboarding sequence when someone signs up, send product updates to churned customers, segment users based on their behavior. But these "simple things" turned out to be surprisingly difficult.
The core issue is that B2B customer relationships are complex. You need to combine data from your product, sales pipeline, customer success team, and marketing campaigns. Existing tools make this nearly impossible because they live in their own isolated world.
So we built Relate Marketing. The idea is simple: an email marketing tool that's stripped down to its essence but deeply integrated with your entire customer journey.
What does this mean in practice? Three things:
- You can pull data from anywhere to build precise audience segments. Want to target "enterprise leads who viewed your pricing page but haven't talked to sales"? Or "customers who haven't used a key feature in 30 days"? It's just a few clicks.
- The email editor is minimal and powerful, like Notion. No bloat, just markdown and slash commands. You focus on writing, we handle deliverability.
- Everything is connected. Marketing and product emails, sales deals and conversations, customer success—it's all in one place, giving you a complete view of each relationship.
Take a look at our email editor demo!
We're already working with 45 companies in private beta, and their feedback has been invaluable in shaping the product. We're getting ready to launch 1.0 soon, but we're still accepting new beta users who want to try something different.
If you're tired of fighting with bloated email tools that weren't built for B2B, we'd love to show you what we've built.
Sign up for early access below:
